It’s fascinating to observe how streetwear culture has transformed from a niche style to an influential global fashion brand that has altered the working of urban fashion as well as top-tier luxury brands. Numerous brands have contributed to the growth of this industry, but contemporary street style is dominated by Broken Planet, Stussy, and ‘Comme des Garçons’ or abbreviated as CDG. These brands have developed distinct personas attracting loyal followers and changing the preconceived notion of fashion.
Broken Planet: A New Wave in Streetwear
Broken planet is the most recent entry to the streetwear world, but has quickly gained a lot of appreciation for their striking designs, sharp oversized shapes, and cultural diversity. The brand comfortably lies between the themes of futurism and vintage designs giving the brand a nostalgic and progressive appeal.
Unlike most brands, Broken Planet focuses on sustainability which sets it apart from the competition. As fashion savvy people embrace sustainability, we strive to incorporate recycled fabrics, ethical production practices, and limited drops to help reduce waste. This not only boosts the brand’s exclusiveness, but also resonates with modern consumers.
Influence and Fame of a Celebrity
Broken Planet has gained the endorsement of numerous celebrities and influencers which only serves to strengthen its reputation in the world of streetwear. Each of its limited edition collections sells out almost immediately. Enthusiasts and resellers practically fight over the remaining pieces of skin each collection comes out with.
Stussy – The Godfather of Streetwear
The First Steps
Stussy started out as just another surfwear brand in California during the 1980s, but its founder Shawn Stussy had bigger plans. With time, the brand transformed into one of the defining names of the streetwear space and singlehandedly created a new genre. Stussy was among the first brands to heavily adopt the strategy of limited drops, graphic design-heavy collaborations, and added income streams through reseller markets which is a norm in streetwear today.
The Stussy Hoodie: An Undefined Staple in Streetwear
Every streetwear enthusiast knows and recognizes Stussy as one of the top brands in streetwear fashion today. Stussy has been wearing and endorsing the brand’s supreme quality logo embroidered hoodies, which are also available in a variety of colors.
What Makes the Stussy Men’s Hoodies More Popular than Stussy Women’s Hoodies?
This hoodie has become more popular than many other street style Stussy hoodies because of its unrivalled design. The brand’s well-recognized cursive logo emblazoned across the center means you will never go unnoticed.
Best of Both Worlds – Whether it be leisurely wear or social gathering attire, Stussy hoodies can seamlessly slip into any outfit.
Cultural Influence – The attire that is associated with skaters, hip-hop musicians, and influencers has made its way into the streets.
Collaborations And Legacy
Additionally, over the years Stussy has worked with several major brands like Nike, Supreme, and even Dior, which helped elevate the status of streetwear into the world of high fashion. The brand’s sustainability for over 40 years is a testament to the influence it has within the industry.
Comme des Garçons (CDG): The Avant-garde Powerhouse
Rei Kawabuko’s Vision
Comme des Garcons was founded in 1969 by Rei Kawabuko and is well known for its unorthodox pieces, asymmetric cuts, and deconstructed forms. Unlike most streetwear brands, CDG occupies a space that combines high fashion and streetwear where every collection pushes the boundaries of what is considered normal.
The CDG Play Line: A Streetwear Staple
As CDG Play focuses on streetwear, the main CDG line is heavily inspired by avant-garde fashion and was even started by Filip Pagowski who featured the iconic heart logo. Moreover, it has grown in popularity especially with fans of the brand because of its collaborations with Converse, Nike, and other brands.
Why Is CDG So Popular?
Distinct Identity – What sets CDG apart is its tilt towards high fashion compared to other streetwear brands.
High-Profile Collaborations – CDG has collaborated with many companies such as Nike, Supreme, and Louis Vuitton.
Cross-Genre Appeal – It entices both avid consumers of streetwear and of haute couture.
The Melding of Streetwear and Haute Couture
The cult of streetwear’s gradual rise has led towards a merging with the cult of high fashion that is bound to happen. Broken Planet and other brands like Stussy and CDG contributed immensely to this progression. Stussy started it all, CDG brought it to haute couture, and now, brands like Broken Planet are redefining fashion with sustainable styles.
What’s Next for Streetwear?
The culmination of all these will impact the future of streetwear more than ever with the adoption of virtual fashion, NFT collaborations, and a greater shift towards eco-friendliness. Trying to introduce something new while holding onto your streetwear brands’ core values will prove beneficial in the long run.
Conclusion
Adoring the scooped style of CDG, the famous logo of Stussy, or the sleek vision of Broken Planet, all these brands and many more forwarded styles that shaped modern fashion. These brands, being the spirit of streetwear’s transformation, shall serve as the face of inspiration for future stylists and fans.
Enjoyed this? Share this post with fellow fans and influencers, and be sure to check back regularly for the latest updates, insights, and news on all things simpcity!
